Baskin Robbins Unveils New "Aemangbing" Flavor Inspired by Hotel Dessert
Creatrip Team
a year ago
Baskin Robbins, in collaboration with the K-pop group LE SSERAFIM, introduces their new July flavor "Aemangbing," an ice cream inspired by the popular hotel dessert 'Apple Mango Bingsu' typically found in luxury hotels in Seoul. This dessert, known for its high price tag (up to 149,000 KRW in hotels), is made accessible as an ice cream with rich mango sherbet combined with coconut milk ice cream, topped with apple mango pieces and mini pearls for texture and visual appeal. Baskin Robbins aims to provide consumers with a taste of luxury at a more affordable price. As part of their promotional efforts, they will host campaigns with LE SSERAFIM, including a brand pop-up store with limited edition goods.
