Now In Korea

Shabro21 Opens First Global Store in Manila

Creatrip Team

a year ago

On June 23, 2025, the Korean shabu-shabu brand Shabro21 launched its first global store in Manila, Philippines, marking its official overseas entry. The grand opening at SM Mall of Asia was a blend of Filipino and Korean cultural elements. The ceremony included traditional Filipino blessings and a coin drawing ceremony for prosperity. Noteworthy attendees included local dignitaries and influencers from the food industry. Shabro21 aims to serve as a cultural platform, promoting Korean food culture in the Philippines and beyond. Further Asian expansions are planned.

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