CreatripTeam

Olive Young, a leading South Korean beauty and health retailer, is making a significant push into the US market, the largest beauty market in the world. By establishing a local subsidiary, CJ Olive Young USA, in Los Angeles, the company aims to become the leading global beauty platform. The strategy focuses on localizing marketing, logistics, and product sourcing to enhance their global capabilities and expand their physical retail presence in North America. This move comes as K-Beauty enjoys growing popularity worldwide, and with the US beauty market valued at $120 billion, Olive Young aims to capitalize on this opportunity. This expansion marks Olive Young's renewed effort after previously dissolving its New York subsidiary in 2020. The company plans to offer a tailored user experience to American customers, adding strength to the K-Beauty wave in the US.