Expansion of 'Musinsa Standard' and Its Popular Summer Items for Women
Creatrip Team
a year ago
Musinsa Standard, known for its affordable and high-quality basic fashion items, is rapidly growing in the underwear market, becoming a popular SPA (Specialty Retailer of Private Label Apparel) brand in Korea. In the first half of this year, its sales increased by 40% compared to the same period last year. This growth was driven by expanding offline stores in major regions and offering products like 'Men's Drawers' and 'Women's Seamless Panties'. Musinsa Standard offers a fitting service with a professional designer to help women find tailored sizes. The brand's success lies in its reasonable prices and quality, making it a favorite among all age groups.
