Boosters' 'Branden' Achieves 100 Billion KRW in Sales
Creatrip Team
a year ago
Branden, a popular Korean brand specializing in compression and organization solutions, has reached sales of 100 billion KRW (approximately 76 million USD). The brand is noted for its "volume-shrinking compression pouch," which has sold over 7 million units as of June 2025. Known for its innovative reinterpretation of pouch goods, Branden aims to expand internationally, already making strides in markets such as Hong Kong and Singapore. As part of its rebranding celebration, Branden is launching a campaign with the new slogan "PACK IT EASY," which reflects its philosophy of respecting individuality while making organization simple and enjoyable. CEO Choi Yoon-ho emphasized the brand's commitment to broadening consumer access and venturing into new product categories.
