SSG.com Revamps Gourmet Section with Interactive Community 'Mishilog'
Creatrip Team
a year ago
SSG.com has revamped its premium food section, 'Gourmet Section', into a food-specialized mall interconnected with six themed areas, featuring a new interactive community service called 'Mishilog'. Customers can participate in polls, surveys, and posts, sharing culinary stories and recipes that aid decision-making in product selection. Additionally, the AI-driven 'Dynamic Message' function recommends products based on customers' shopping patterns and alerts price changes for items viewed or in their cart. The six food themes include Italian cuisine, exclusive chef collaborations, and organic-certified products. SSG.com plans to host a grand opening event until the 10th of next month with special promotions. Through 'Mishilog', users can earn daily shopping support, and high participation may win a Samsung Bespoke refrigerator. Offline events will be introduced later this year for unique culinary experiences. The initiative aims to enhance customer interaction and enjoyment in discovering differentiated products.
