TV Home Shopping Targets Affluent Korean Middle-Aged Tourists with Premium Travel Packages
Creatrip Team
10 months ago
TV home shopping companies in South Korea are focusing on premium travel packages to attract the affluent 5060 age group (middle-aged and older adults), whose outbound travel is steadily increasing. With over 50 consecutive months of growth in overseas travel from South Korea, home shopping companies are benefitting from higher sales, particularly during the summer travel season. These premium packages often include business class flights and luxury accommodations, appealing to the higher spending power of this demographic. Sales of premium travel products have significantly increased, with some high-cost packages exceeding sales targets. Despite economic challenges, the trend of catering to active middle-aged consumers with high spending power continues to rise.
