LG H&H Acquires LG Pra.L for Beauty Tech Expansion
Creatrip Team
a year ago
Recently, LG Household & Health Care (LG H&H) acquired the beauty device brand LG Pra.L from LG Electronics. As 'K-beauty' continues to gain popularity, the boundary between cosmetics and electronics is blurring, intensifying the competition in the beauty device market. LG H&H plans to integrate their expertise in cosmetics research and development with beauty devices to enhance their competitiveness. The company aims to focus on the merging of beauty tech and cosmetics, launching new products like the Superform Galvanic Booster at an affordable price to target the home beauty market. The rise in the home beauty market on a global scale suggests growing demand internationally as well.
