MUSINSA's City Leisure Line Takes Off with Over 450,000 Sales
Creatrip Team
a year ago
MUSINSA's private brand 'MUSINSA Standard' has gained explosive popularity with its trendy, value-for-money designs. By 2023, the 'City Leisure' line, first launched in 2023, has sold over 450,000 units both online and offline. Notably, the 'City Leisure Hooded Light Down Jacket' caused a stir with its selling price reaching nearly three times its original price on a resale platform early this year. The City Leisure line, which includes windbreakers, lightweight padding, pants, vests, and shirts, combines functionality and style, resonating particularly with younger consumers who favor the outdoor-inspired 'gorpcore' aesthetic. In response to its popularity, MUSINSA introduced a kids' line for the spring/summer 2023 season.
