Pond Group Opens BBC Earth Store with Hanok Concept in Bukchon
Creatrip Team
9 months ago
Pond Group has opened a new BBC Earth store designed in the traditional Korean "Hanok" style in Bukchon, Seoul, a popular area blending traditional culture with modern aesthetics. The brand, licensed from the British BBC Studios, aims to offer a unique, nature-friendly shopping experience and increase its presence in Korea. The store integrates Korean cultural themes with outdoor brand sensibilities, featuring a central garden to enhance spatial beauty. Pond Group plans to expand to 30 stores by the end of the year. Promotions accompany the opening including gifts with purchase and social media events.
