CJ Olive Young and Sanrio Collaborate on Exclusive Character Goods
Creatrip Team
a year ago
CJ Olive Young has announced a collaboration with popular Sanrio characters under the theme 'Love Summer', debuting on July 1st. This collaboration targets the MZ generation, who make up 60% of Olive Young's members, and emphasizes personalized character goods. During July, Olive Young stores will be decorated with Sanrio illustrations, offering exclusive designs featuring characters like Hello Kitty and My Melody. Over 200 products are being launched, involving K-beauty and K-wellness brands. Limited edition Sanrio goods will be available for customers who spend over a certain amount. Experience pop-up stores will be held in trendy areas like Seongsu and Hongdae, featuring additional activities and gifts. The promotion aims to provide fresh and fun experiences for both local and international customers.
