Baskin Robbins Selects LE SSERAFIM as New Brand Models
Creatrip Team
a year ago
Baskin Robbins has announced that the K-pop girl group LE SSERAFIM will be their new brand models. Their first official activity will coincide with the release of a new flavor called 'Aemangbing' on July 1. 'Aemangbing', inspired by the popular Korean summer dessert apple mango bingsu (shaved ice), combines tangy mango sherbet with coconut condensed milk ice cream, apple mango, and mini pearls. Baskin Robbins plans to release advertising photos and digital content featuring LE SSERAFIM throughout the summer season, aiming to strengthen customer engagement. The group is seen as trendsetting icons that effectively convey Baskin Robbins' message to the younger MZ generation (a term for Millennials and Generation Z in Korea).
