Shinsegae Expands Chicor: How It Differs from Olive Young
Creatrip Team
a year ago
Shinsegae, a major retail giant in Korea, is revitalizing its beauty edit shop Chicor by opening a flagship store at Gangnam Station. The new store focuses on increasing the proportion of K-beauty from 40% to 55% and introducing ultra-personalized services. Chicor aims to differentiate itself from Olive Young by providing a premium, experience-centered shopping atmosphere with exclusive global brands. With future plans to expand stores in high tourist areas like Hongdae and Myeongdong, Chicor is poised to become another K-beauty hub for foreign visitors.
