Now In Korea

Rising Popularity of K-Beauty Among Japanese Youth

Creatrip Team

a year ago

A forum held at the Shilla Hotel in Seoul highlighted the growing interest of Japanese youth in K-Beauty and K-Fashion, urging Korean companies to expand into the stable and vast Japanese market. With Japan's large population and growing affinity for Korean culture, companies like Mediquarters are focusing on offline strategies and leveraging platforms like X (formerly Twitter) for effective communication.

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