SPC Pascucci Embarks on Rebranding to Embrace Italian Essence
Creatrip Team
2 years ago
Pascucci, an Italian authentic coffee brand run by SPC Group, announced its rebranding initiative under the slogan 'Sense Of Italy'. The brand aims to provide a complete customer experience embodying Italian emotions through sights, sounds, and flavors in their stores. New menu items like 'Espresso Plate' and 'Casata Tiramisu' will feature prominently, along with seasonal offerings using blended beans directly imported from Italy's Golden Sack. Various store types will be introduced, such as 'Core' and 'Centro', to highlight different Italian essence experiences. The campaign features a new visual identity and an advertisement starring Karina from aespa, introducing 'Italy Pairing'.
