Shinsegae's New 'Chicor' Store Targets K-Beauty Enthusiasts
Creatrip Team
a year ago
Shinsegae Department Store has launched its flagship beauty-edit store 'Chicor' at Gangnam Station, focusing on both global luxury and popular K-beauty (Korean beauty) brands. The store offers a unique 'ultra-personalized service' using AI devices to analyze individual scalp conditions for custom-made shampoo and serums. The K-beauty makeup zone features trending brands such as TIRTIR, LAKA, Dear Dahlia, hince, and rom&nd. Chicor plans to expand further into key districts like Myeongdong, Hongdae, and Dongdaemun, popular with foreign visitors.
