BBQ, a major chicken franchise, has started offering single-serving chicken deliveries through "Baedal Minjok" (a popular food delivery app in South Korea) in Seoul for a trial period. This marks a change from the traditional larger servings, prompted by the rise in single-person households. BBQ is offering options like half a chicken set at reduced prices to attract the 'hon-dak-jok' (single diners who enjoy chicken alone). The move targets approximately 1,200 Won undercutting standard pricing and removes minimum order requirements. This aligns with the trend among food services shifting to accommodate single-person orders due to changing demographic trends and modified service fees by the app, making it more profitable for franchisees.
