CreatripTeam

The South Korean style-commerce platform Ably is expanding its influence into the food sector, showing significant growth in its dessert and bakery product sales. In 2024, Ably's food category saw an impressive 3.2-fold increase in transaction amounts and order numbers compared to 2023. Popular items include unique desserts, renowned bakeries, and diet products that are trending on social media (SNS). Starting April last year, Ably began hosting 'Relay Dessert Pop-Up Stores', online-focused but occasionally incorporating offline elements. Famous brands like Mandong Confectionery and Elephant Bagel participated, drawing consumer attention. The stores operate sporadically, reacting swiftly to trends.