Pascucci, an Italian coffee brand operated by SPC Group, is undergoing a rebranding with a new concept called 'Sense Of Italy'. The brand has released a new logo that emphasizes a luxurious image by using a gold color that signifies the golden crema of Italian espresso. Store interiors are being updated to reflect an espresso-inspired aesthetic. Signature menu items, such as 'Espresso Plate' and 'Cassata Tiramisu' made with mascarpone cheese, are part of the new offerings, using Italian-imported coffee beans. The brand has also launched its first domestic advertisement featuring Karina from the popular girl group Aespa, with a full campaign rollout on TV and YouTube set for October 10.
