Shinsegae to Promote K-Beauty with French Department Store Printemps
Creatrip Team
10 months ago
Shinsegae Department Store's K-brand overseas expansion platform, 'Shinsegae Hyperground,' has partnered with the renowned French department store, Printemps, to promote K-beauty. Starting next month, a pop-up store featuring 13 K-beauty brands will open for two months in the women's section of Printemps in Paris. This marks Shinsegae Hyperground's first beauty pop-up store, having previously focused on fashion. The pop-up is also a part of Printemps' 160th-anniversary celebrations. Participating brands will conduct various events, including traditional Korean games, to engage global customers.
