Domino's High-Protein Dough Digital Content Surpasses 3 Million Views
Creatrip Team
a year ago
Domino's Pizza in South Korea announced that their digital content related to the high-protein dough has surpassed 3 million views. The high-protein dough is a part of the Mission H campaign, celebrating 35 years of Domino's in Korea. The campaign includes advertisements featuring Son Heung-min, a popular South Korean soccer player, and digital content themes like 'Hot Summer,' 'Fulfilling Company Dinner,' and 'Certain Filial Duty.' This content has resonated with audiences, leading to a 27% increase in sales compared to the superseed fiber dough released in 2023. The high-protein dough offers significant protein and dietary fiber, equivalent to two eggs per two large dough slices.
