LG Household & Health Care Accelerates Total Beauty Strategy with LG Pra.L Acquisition
Creatrip Team
a year ago
LG Household & Health Care has acquired the beauty device brand 'LG Pra.L' from LG Electronics to expand its presence in the beauty tech market. This move combines LG Electronics' expertise in beauty devices with LG Household & Health Care's proficiency in beauty and healthcare, aiming for enhanced competitiveness. With plans to integrate cosmetics, devices, and AI, LG Household & Health Care introduces products like the 'Superform Galvanic Booster', boosting cosmetic ingredient absorption through microcurrents and vibrations. The acquisition signifies LG's strategic business realignment and LG Household & Health Care's focus on tapping into the growing global beauty tech market.
