CreatripTeam

Despite the overall slump in the fashion industry due to consumer downturn, the athleisure market in South Korea continues to grow rapidly. This trend is driven by increased interest in health and exercise, the rise of 'one-mile wear' (comfortable clothes for short outdoor trips) during the COVID-19 pandemic, innovations in technology and materials, and changes in the consumer patterns of the MZ generation (Millennials and Gen Z). The athleisure market showed significant sales increases in various products like leggings and track pants. Leading Korean brands like Xexymix and Andar are expanding aggressively, while international brands like Vuori and Alo Yoga are entering the market, leveraging the popularity among global celebrities and local influencers. The industry anticipates continued growth as this lifestyle of combining comfort and style becomes more popular in everyday life.