Department Stores Enhance Luxury and Household Goods for Newlyweds
Creatrip Team
a year ago
Shinsegae Department Store in Gangnam has unveiled a newly designed 'home appliance specialty zone', focusing on luxury and household items, reflecting the recovery in marriage rates and high demand from VIP customers. The zone, located on the 9th floor, spans 1,000 square meters with around 40 brands. Recently, newlyweds' essential shopping items have expanded from large appliances like TVs and refrigerators to include smaller appliances like dryers, robot vacuums, and wine cellars. Last year, 51% of customers purchasing large appliances also bought small appliances. High-end brands like Gaggenau and La Marzocco are showcased in experiential settings resembling real kitchens. Additionally, a premium audio specialty shop is scheduled to open, featuring brands such as Shayherazad and Devialet.
