GS25 Expands Global Footprint Through International Food Trade Fairs
Creatrip Team
a year ago
South Korean convenience store chain GS25 is showcasing its private brand products at international food trade exhibitions in Thailand and China to establish global partnerships and expand exports. At the THAIFEX 2025 in Bangkok, GS25 engaged with 83 international partners from 32 countries to introduce its PB brands, "Youus" and "Real Price," and plans to secure new export contracts with partners in 9 countries across Southeast Asia, Europe, and South America by year-end. Popular products like Netflix-themed snacks, ramen, and beverages drew significant interest, bolstered by the global popularity of K-content. Concurrently, GS25 took part in SIAL CHINA 2025 to strengthen its presence in the Chinese market, negotiating with 70 local distributors to expand its reach and brand recognition. Through these events, GS25 aims to position itself as a leading global K-brand and enhance its export competitiveness.
