"Baeksansoo" Sets Sights on Korean and Chinese Bottled Water Market with Natural Filtration Process
Creatrip Team
a year ago
Baeksansoo, a premium bottled water brand from Nongshim, marks its 10th anniversary of factory operation and aims to expand its global presence by leveraging its unique '40-year natural filtration period.' The brand, known for its source at Baekdu Mountain, achieved over 1.1 trillion won in cumulative sales and plans to increase annual revenue by 20% by 2030. With a vision to capture 30% of overseas sales, especially in the significant Chinese market, Baeksansoo is promoted as a globally recognized premium water. The brand pledges to continue its steady growth, symbolized by the Korean proverb 'Ubocheonri,' meaning slow but steady progress.
