Innovative Coin-Sized Korean Soup Base Boosts Sales
Creatrip Team
a year ago
Dongwon F&B researchers, including Eunju Lee, have successfully developed and launched 'Soup Master', a coin-sized soup base that simplifies the preparation of traditional Korean soups like soybean sprout and soybean paste soup. Known for its versatility and rich flavors from carefully selected ingredients like anchovies, beef, and tuna, the product has helped Dongwon F&B increase its seasoning sales fourfold in two years. With the rise of home cooking during the COVID-19 pandemic, this innovative product attracts consumers with its ease of use and delicious taste.
