James Liang, Trip.com's chairman, organized a large-scale trip to Chengdu for 1500 participants from the global travel industry, including airlines, hotels, media, and influencers. This trip was part of the "Invision 2025" conference. Chengdu, a city with a 2300-year history and rich cultural heritage, is identified as a key travel destination by Trip.com. Attendees, including Korean students who showcased the traditional 'Kim Baekbong Fan Dance,' also experienced the Chengdu International Intangible Cultural Heritage Festival. Chengdu is known for its giant panda breeding and research, and is home to the recently repatriated panda, Fu Bao. The event aimed to highlight Chengdu's blend of tradition and technological advancement while offering cultural exchanges and unique experiences, such as traditional Chinese medicine demonstrations.
