AMUSE's Flagship Store in Seoul Attracts Japanese Tourists with 'Keyring Cosmetics'
Creatrip Team
a year ago
The vegan and wellness beauty brand AMUSE has opened its second flagship store, 'AMUSE Pink House,' in Seongsu-dong, Seoul. The store has attracted many Japanese tourists, especially due to the popularity of its accessory-type beauty products like 'keyring cosmetics' and lip rings. The flagship store features a pink-themed decor and houses various colorful tints and other customizable beauty products. The trend of carrying cosmetics like a keyring has gained popularity among the MZ generation (a term used to describe Millennial and Gen Z demographics in South Korea). The store emphasizes this trend with a variety of unique products. A survey by eBay Japan shows growing interest in keyring cosmetics among Japanese Z and M generation women, with a notable percentage expressing a desire to try these products. The flagship store also offers interactive experiences like custom keyring making, appealing to young visitors.
