Now In Korea

36 Years of 'Maxim Mocha Gold'; 5.7 Billion Sticks Sold

Creatrip Team

a year ago

Maxim Mocha Gold, a leading brand in Korea's instant coffee mix market, celebrated its 36th anniversary. Since its launch in 1989 by Dongsuh Foods, it has become a staple in Korean daily life, achieving a record of 5.7 billion sticks sold in the past year alone. Known for its unique taste developed through a special blend of high-quality Arabica beans, it maintains the market's top share. Recent promotions feature actress Park Bo-young, emphasizing messages of happiness and warmth.

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