Lotte Chilsung's 'Saero': The Zero-Sugar Soju Trendsetter
Creatrip Team
a year ago
Lotte Chilsung's 'Saero,' introduced in September 2022, is a zero-sugar soju, a departure from traditional soju which uses fructose. It features a refreshing and smooth taste by incorporating distilled soju and offers nutritional transparency. Designed with a modern Korean aesthetic, the bottle has a distinctive vertical groove and transparent look, highlighting luxury and trendiness. Saero quickly gained popularity, reaching sales milestones rapidly, becoming a staple Korean soju brand. New flavors like apricot and kiwi (known as 'chamdaerae') juice-infused versions have broadened the product line. Lotte Chilsung plans extensive marketing to reinforce Saero as a leading soju brand.
