CreatripTeam

Despite economic struggles in the fashion industry, the athleisure (everyday athletic wear) market in Korea is rapidly growing. Factors like increased interest in health and exercise, the 'one-mile wear' trend (comfortable clothes for local outings), and MZ generation (millennials and Gen Z) consumption habits are driving this growth. Key platforms like Zigzag and Abley reported significant increases in athleisure transactions. Brands such as Xexymix and Andar are expanding aggressively. International brands like Alo Yoga and Lululemon are also entering the Korean market, recognizing the potential driven by Western celebrities and fitness trends.