HiteJinro has concluded its first half-year schedule of the 'HiteJinro Snack Truck of Gratitude' program, designed to support firefighters dedicated to public safety in South Korea. Visiting 10 fire stations across the country, HiteJinro provided snacks and gifts to about 1,150 firefighters. Highlighting their commitment, the company focused on regions affected by major incidents like the airport accident in Muan, Jeollanam-do, and the wildfires in Gyeongbuk. Gifts, including a brass cup and a Terra (Korean beer brand) socks, were well-received. The program, in partnership with the National Fire Agency since 2018, reflects HiteJinro's ongoing social responsibility efforts. Plans are in place to continue the program in other regions later this year.
