Singer Sung Si-kyung Addresses Criticism Towards New Content Staff
Creatrip Team
a year ago
South Korean singer Sung Si-kyung has responded to negative comments directed at staff involved in his new YouTube content 'Kumil-tende'. The show, inspired by his previous successful 'Meok-eul-tende' which focused on 'mukbang' (broadcast eating) and travel to popular restaurants, aims to transform Sung's image by teaching him about fashion and beauty. However, criticism about his styling led to calls for staff changes. Sung clarified the show's intention, asking viewers not to blame the stylists and explained the challenges of trying new styles himself. Notably, Sung's channel has over 2 million subscribers, and he also launched his own makgeolli (traditional Korean rice wine) brand.