New Brunswick Government Promotes '2025 Seoul International Food Exhibition'
Creatrip Team
a year ago
Roxane Plaisance, the Global Food Marketing Specialist from New Brunswick, Canada, made her first visit to South Korea to promote the '2025 Seoul International Food Exhibition.' This event is considered the largest food industry platform in Asia. New Brunswick is introducing premium agricultural products such as lobster and wild blueberries, which align with South Korea's low-aging trend. They emphasize the quality and strict regulations that make their products trustworthy to meticulous Korean consumers. The New Brunswick government aims to understand the success of popular Korean foods, like dumplings and Buldak-bokkeum-myeon (spicy stir-fried chicken noodles), to succeed in the Korean market. The province highlights its focus on quality over quantity, aiming to build trust and recognition among Korean consumers.
