CreatripTeam

29CM has opened a new lifestyle store named '29CM HOME Seongsu' in Seoul's Seongsu neighborhood. With over 147 brands and 6,000 products, the store targets the preferences of the MZ generation (people born in the early 1980s to the early 2000s). It includes a variety of categories such as living, kitchen items, stationery, beauty, and fashion. The COVID-19 pandemic has increased interest in home furnishing and lifestyle products as people seek to enhance the quality of their living space. 29CM aims to capture this demand with data-driven personalization and curated selections. It plans to expand its presence in the lifestyle market, positioning 'Seongsu' as a lifestyle landmark.