Jinro's Pop-up 'Jinro Garden' in Paris Gains Acclaim, Signals Market Expansion in Europe
Creatrip Team
a year ago
Korean soju brand Jinro successfully concluded its experiential pop-up store 'Jinro Garden' in central Paris on June 7, marking potential expansion opportunities in the European market. The project, co-organized by Jinro's European partner Rue Erlang and Hite Jinro, received praise for offering an authentic brand experience beyond simple tastings. Located near the Louvre Museum, the two-week event featured a Versailles Garden theme with a cocktail bar serving fruit soju drinks, which were particularly popular among young visitors. The presence of major French distributors such as Carrefour at the opening party highlighted Jinro's potential appeal in the European market. Rue Erlang, the planner and operator of the event, aims to expand Jinro's distribution network in France and further strengthen its presence in Europe. The initiative demonstrated that Jinro can grow as a cultural content representing Korean culinary culture.
