Rise in DIY Nail Trends Leading to Decline in Nail Salons
Creatrip Team
a year ago
The beauty industry in Korea is facing challenges as more consumers turn to DIY nail solutions, fueled by economic pressures. High costs for professional nail salon services have shifted consumer interest to affordable self-care options, like those offered by Daiso and online platforms. This trend has contributed to increased closure rates for beauty shops, impacting the nail salon sector hardest. Experts attribute this shift to reduced discretionary spending, greater DIY interest post-pandemic, and the pursuit of personal satisfaction and cost-efficiency.
