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Starbucks Adapts to Intense Coffee Market Competition

Creatrip Team

10 months ago

Starbucks Korea is making strategic changes in response to increasing competition from low-cost coffee brands. These changes include expanding delivery services through popular apps, introducing kiosks and subscription services, and revising its rewards program. The company aims to boost stagnant profit margins amidst competition from brands like Mega-MGC Coffee, which are growing rapidly in Korea. Starbucks is also increasing its late-night operations and expanding cocktail offerings to attract more customers.

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