Eland SPAO Online Sales Surge by 124%, Driven by Summer Lightweight Jeans Demand
Creatrip Team
a year ago
Eland's SPA brand 'SPAO' saw a 124% increase in sales on their official online store, SPAO.com, from May 28 to June 8, compared to the previous year. This growth was fueled by their 'SPAO Power Week' campaign, which attracted summer shopping demand. Items like short-sleeve t-shirts, knitwear, cardigans, shorts, and denim were particularly popular. Additionally, their 'cool' line offering breathable and lightweight materials gained positive responses from customers. Popular items during this period included 'cool summer cardigans', 'cool cotton t-shirts', and trendy 'cool cargo Bermuda shorts'. Collaborations with popular characters also contributed to the success.