Napoli Mafia's Mozzarella Burger Craze at Lotteria
Creatrip Team
a year ago
Lotteria, a popular fast-food chain in South Korea, has collaborated with Chef Kwon Sung-joon and released a new menu item called the 'Napoli Mafia Mozzarella Burger.' This burger has become incredibly popular, selling over 1 million units in just two weeks since its launch. It features a special recipe from Chef Kwon, who is known for his Italian cuisine inspired by winning an OTT cooking show. The burger's main buyers are people in their 20s and 30s, attracted by a unique 'fun consumer' marketing campaign. Lotteria's sales are so high that some stores struggle to meet demand, with the burger often selling out quickly. The classic 'Mozzarella in the Burger' has also seen an increase in sales amid the new launch.
