29CM Summer Black Friday Event '이구위크' Exceeds 90 Billion Won in Sales
Creatrip Team
a year ago
Korean online shopping platform 29CM (Twentynine Centimeter) achieved record-breaking sales during its largest annual event, the '2025 Summer 이구위크', surpassing 900 billion won over ten days. Particularly notable was a 43% increase in sales of women's fashion and accessories. Creative participation content allowed customers to discover new brands, contributing to impressive results, especially during the 'Encore 입점회'. Throughout the event, about 20,000 visitors attended a pop-up in Seoul's Seongsu District. Several designer brands such as Dragon Diffusion and Low Classic made notable sales contributions. The live content feature '29Live' attracted an average of 50,000 viewers per broadcast, further boosting sales. 29CM aims to expand its on-offline brand presence, anticipating the opening of the new '이구홈 성수' edit shop.
