Hedging Menu: Burgers Without Tomatoes, Sushi Without Tuna
Creatrip Team
a year ago
As climate changes impact food supply, 'Hedging Menu' has emerged as a food industry strategy. This involves creating new menu items that exclude potentially scarce ingredients, like tomatoes in burgers or tuna in sushi, to minimize supply chain risks. Examples include McDonald's and Lotteria (a Korean fast-food chain) offering tomato-free burger options. Other restaurants are adapting similarly by promoting alternative ingredients or more flexible menu options. However, this approach may lead to customer dissatisfaction if perceived as reducing the quality of offerings.
