Now In Korea

Smaller Watermelons in Demand as 1-2 Person Households Increase

Creatrip Team

a year ago

Sales of smaller watermelon varieties are increasing in South Korea, reflecting a rise in 1-2 person households. These households prefer smaller or pre-cut fruit, avoiding waste and convenience. Supermarkets like Emart and Lotte Mart are responding by offering a wider range of smaller fruit options, including "mini watermelons" and pre-sliced pieces. This trend is driven by the desire for more manageable portion sizes without compromising on freshness and convenience.

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