Foreign Platforms Reaping Benefits from K-Pop Tourism
Creatrip Team
a year ago
Global online travel agencies like Airbnb, Trip.com, and Klook are capitalizing on K-Pop by offering exclusive accommodation and experience packages centered around Korean culture. Despite the growing international interest in K-Pop, the majority of revenue from these initiatives is going to foreign platforms instead of domestic Korean tourism industries. Examples include collaborations with K-Pop stars like BTS and Seventeen and unique marketing strategies that feature Korean traditional accommodations like Hanok, appealing to global fandoms. Local Korean companies express concerns over missing out on the potential benefits of these collaborations and are urged to engage more actively in creating K-Pop-themed tourism products.
