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Lotte Hotel & Resorts Expands Character IP - Introducing New Characters "POLUA" and "BELUO"

Creatrip Team

a year ago

Lotte Hotel & Resorts prepares to introduce new characters 'POLUA' and 'BELUO' following the success of its mascot LUA. The expansion into character intellectual property (IP) aims to include products such as furniture and cosmetics. LUA, popular since its 2023 launch, is themed around fulfilling people's wishes. This move is part of a broader strategy to diversify and enhance brand engagement with limited edition merchandise and promotions targeting hotel guests.

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