Korean Youth Shift Focus from Luxury Goods to Travel
Creatrip Team
a year ago
Recently, the interest of the young generation in South Korea for luxury brands like Chanel and Louis Vuitton has noticeably declined. The phenomenon known as 'dupe' culture, where consumers opt for affordable imitation products instead of expensive luxury items, has increased. Social media data shows fewer mentions of luxury brands in the context of 'open run' events, where people rush to buy new products. This change is attributed to the oversaturation and reduced exclusivity of luxury goods. Instead, young Koreans are turning to cheaper alternatives and using their money for travel. Short, frequent trips to nearby destinations, including domestic 'Chonkangs' (a combination of the Korean word for countryside and vacation), and Japanese small towns are becoming popular. Unique local festivals and less-known tourist spots are attracting more travelers, reflecting a trend to explore and relax in more affordable and authentic ways.
