K-Beauty Expansion: APR Sees 110% Increase in European Orders
Creatrip Team
a year ago
APR, a beauty tech company known for brands like Medicube and April Skin, is expanding its influence in Europe. Their European orders increased by over 110% in April and May compared to the first quarter. The company is distributing around 30 products through local distributors, with significant retail presence in countries including the UK, France, and Germany. The popularity of K-beauty is rising in Europe, with APR's products now available in historic locations like Paris's Samaritaine department store and the UK’s Boots. The trend suggests potential further growth as K-beauty continues to captivate European consumers. The Korean cosmetics export to Europe has seen a 4% increase year-on-year, highlighting the growing influence of K-beauty driven by trends from the US that are spreading to Europe.
