Olive Young Opens 'Gangneung Town' to Revitalize Traditional Market Area
Creatrip Team
a year ago
CJ Olive Young has opened a 463 square meter new store called 'Gangneung Town' near the Gangneung Central Market in Gangwon province. This is the first 'town-style' store in Gangwon and the 10th one outside the metropolitan area. It combines the existing Gangneung and Gangneung University locations. Gangneung Town will showcase K-beauty trends and offer products specific to the region, aimed at providing new shopping experiences to locals and tourists. A 'regional specialty zone' featuring limited-edition products using Gangneung's local specialties, such as coffee body scrubs and bath bombs, is included. It also offers color diagnosis services, fragrance testing zones, and premium beauty spaces to attract younger customers. Olive Young aims for it to become an 'anchor tenant' revitalizing the local market.
