Now In Korea

New Balance Appoints Park Sung-hee as New Head of Korea Operations

Creatrip Team

a year ago

New Balance has appointed Park Sung-hee as the new CEO for its Korean branch, New Balance Korea, starting in 2027. Park, with over 25 years of experience in the global sports apparel industry, aims to enhance brand accessibility in South Korea and establish it as a key global market for New Balance. The company plans to strengthen its collaboration with E-Land (a prominent retail company in South Korea) until 2030, focusing on a Korea-friendly brand strategy.

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